Privacy Policy

    Privacy Policy

    Last updated: 8/21/2026

    1. Introduction

    Home Uplink ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our real estate platform.

    2. Information We Collect

    Personal Information

    We collect information you provide directly to us, including:

    • Name, email address, and phone number
    • Account credentials and profile information
    • Property listing details and photos
    • Business information for service providers
    • Payment and billing information
    • Communications and messages sent through our platform
    • For real estate agents: license number, brokerage affiliation, professional credentials, and business contact information

    Usage Information

    We automatically collect certain information about your use of our platform:

    • IP address, browser type, and device information
    • Pages visited, time spent, and navigation patterns
    • Search queries and filters used
    • Property views, saves, and interactions
    • Location data (with your permission)

    3. How We Use Your Information

    We use the collected information to:

    • Provide and maintain our platform services
    • Process transactions and manage subscriptions
    • Facilitate communication between users
    • Send notifications about appointments, messages, and platform updates
    • Improve our services through analytics and user feedback
    • Detect and prevent fraud or unauthorized access
    • Comply with legal obligations
    • Market our services (with your consent)

    4. Information Sharing and Disclosure

    We may share your information in the following circumstances:

    With Other Users

    • Property listings and agent contact information are visible to all users
    • Your profile information may be visible to connected users
    • Messages and appointment requests are shared with relevant parties

    Important Notice for Real Estate Agents

    By registering as a real estate agent on Home Uplink, you acknowledge and consent that the following information will be publicly viewable to all visitors of the platform, including unregistered users:

    • Your full name as registered on the platform
    • Your real estate license number (required for legal compliance)
    • Your brokerage name and affiliation
    • Your professional profile photo
    • Your business contact information including phone number and email address
    • Your property listings and associated details
    • Your service areas and specializations
    • Your professional bio and credentials
    • Reviews and ratings from clients

    This public disclosure is necessary for regulatory compliance with real estate disclosure requirements and to facilitate connections between agents and potential clients. You may not opt out of displaying your license number and brokerage affiliation while maintaining an active agent profile on the platform.

    With Service Providers

    • Payment processors for transaction handling
    • Email and communication service providers
    • Analytics and performance monitoring services
    • Cloud storage and hosting providers

    For Legal Reasons

    • To comply with legal obligations or court orders
    • To protect our rights, property, or safety
    • To investigate fraud or security issues
    • In connection with business transfers or mergers

    5. Data Security

    We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

    • Encryption of data in transit and at rest
    • Regular security audits and monitoring
    • Access controls and authentication systems
    • Employee training on data protection

    6. Your Rights and Choices

    You have the following rights regarding your personal information:

    • Access and review your personal information
    • Correct inaccurate or incomplete information
    • Delete your account and associated data — see Deleting Your Account and Your Data
    • Opt out of marketing communications
    • Request data portability
    • Object to certain processing activities

    7. Cookies and Tracking Technologies

    We use cookies and similar tracking technologies to enhance your experience on our platform. You can control cookie settings through your browser, though disabling cookies may affect platform functionality.

    8. Third-Party Links

    Our platform may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.

    9. Children's Privacy

    Our platform is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware of such collection, we will take steps to delete the information.

    10. International Data Transfers

    Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data during such transfers.

    11. Data Retention

    We keep personal information only as long as it is needed for the purposes described in this policy, or as long as we are required to keep it to meet legal, tax, accounting, or regulatory obligations, resolve disputes, and enforce our agreements. The table below describes our standard retention periods:

    Type of dataHow long we keep it
    Account and profile informationFor as long as your account remains active
    Data after an account deletion requestRemoved from our live systems immediately; residual copies in encrypted backups are purged within 30 days
    Reactivation / grace periodNone — deletion is immediate and permanent, and we cannot restore a deleted account
    Billing, payment, and tax records7 years, to satisfy tax and accounting obligations
    Deletion audit records, security logs, and consent records24 months, to demonstrate that requests and consents were honored
    Analytics and usage logs14 months, after which data is aggregated into non-identifying statistics
    Messages, inquiries, and appointment requests24 months after the last activity in the conversation
    Expired or archived property listings12 months after expiration, then deleted
    MLS / IDX listing dataRefreshed and purged according to the rules of the originating MLS or data provider
    Marketing contacts after an opt-outA minimal suppression-list entry is retained indefinitely so that we can continue to honor your opt-out

    Aggregated or de-identified information that can no longer be linked to you may be retained for longer periods for research, reporting, and product improvement. If data is subject to a legal hold, subpoena, dispute, or open investigation, we retain it until that matter is resolved, after which the standard schedule above applies.

    12. Deleting Your Account and Your Data

    You can delete your account and associated personal data at any time:

    1. Sign in and open your account settings from your dashboard.
    2. Select the option to delete your account.
    3. Confirm the request. Deletion begins immediately.

    If you cannot access your account, email admin@homeuplink.com from the address associated with your account. We verify and respond to deletion requests within 30 days.

    What is deleted

    • Your login credentials and authentication record
    • Your profile, photo, bio, contact details, and role assignments
    • Your property listings and service listings
    • Saved searches, saved listings, and preferences
    • Your billing profile, credits, tokens, and connection records on our platform
    • Your public directory presence, including agent professional profile details

    Any active subscription is cancelled as part of the deletion process. Deleting your account does not automatically entitle you to a refund of amounts already paid.

    What we must retain

    • Invoices and payment records, for the 7-year period described above
    • A record that a deletion took place (date, request type, and reason if provided), kept for 24 months as an audit trail
    • Aggregated, non-identifying analytics that cannot be traced back to you
    • Content that other users legitimately retain, such as a copy of a message you sent to them
    • MLS-sourced listing information and required listing attribution, which is controlled by the originating MLS and its display and retention rules rather than by us

    Deletion is permanent. Once you confirm, your account and data are removed from our live systems right away and cannot be recovered — there is no restore window. Residual copies in encrypted backups are overwritten within 30 days. If you may want your listings or history later, export or save what you need before deleting.

    13. Changes to This Privacy Policy

    We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on our platform and updating the "Last updated" date.

    14. Contact Us

    If you have questions about this Privacy Policy or our data practices, please contact us at:

    Email: admin@homeuplink.com
    Address: 920 Wekiva Springs Road #915151 Longwood, Florida 32791

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